Appetite for Laptops Remains Strong Despite Economy
Aug 7, 2009
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Notebook computers represented three out of four computers shipped to the U.S. consumer market during 2Q 2009, according to IDC.

IDC said that the U.S. PC market, which includes desktops and laptops, contracted by just 1.4% in Q2, compared to an earlier projection of -3.1%, and this result can be attributed to the consumer notebook market.

Of the four major PC markets assessed in IDC's results - consumer portables, consumer desktops, commercial portables, and commercial desktops - only consumer portables had positive growth while the others had moderate to severe contraction.

The commercial desktop and notebook shipments fell by 25%, IDC said, and the consumer desktop market was down by 9%.

IDC said that with the desktop market cannibalized by laptops and relegated to niche markets, the U.S. mobile ratio, or the share of notebooks in total PC shipments, has reached the 58.9% mark in 2Q 2009. Within the consumer market alone, that ratio is now 74.6%, up from 69% in the previous quarter and 62% in the year-ago quarter.

"With this type of performance, vendors will have to focus their attention on consumer segmentation and understanding user behavior so as to design products that meet the needs of specific demographics," said David Daoud, research manager in IDC's Personal Computing, PC Tracker and Green IT programs. "Vendors will also have to articulate more compelling strategies to market accessories, peripherals, software, and other products and services that enhance the consumer experience."

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