A survey by Samsung Electronics America showed that approximately half of those have group gifted more than once and expect to do so again during the holiday season later this year. The 2009 "Get It Together" survey conducted with 1000 online consumers also showed that nearly eight in 10 people have group gifted in the past, 83% women and 75% men.
The survey also revealed that the opportunity to either buy a gift of greater value that people can’t afford on their own or to collaborate with friends and family to get something the person really wants were the most popular reasons given for group gifting.
The categories of gifts most often purchased jointly were baby products (26%), and consumer electronics (23%). Travel (6%) and home appliances (5%) were also cited by survey respondents.
Samsung’s survey also revealed that for the upcoming 2009 holiday season, nearly 60% of people said they would prefer to receive one or two more expensive gifts rather than several moderately priced gifts. There were also clear gender gaps in several answers, including data that nearly twice as many men favored group gifting consumer electronics compared to women.
Results showed the different types of occasions in which people choose to group gift; birthdays (42%), baby showers (37%), winter holidays (31%) and weddings/engagement (30%). More than two thirds of consumers who group gift do it for their immediate family, while a smaller number of people pool resources for gifts to their co-workers, boss, close friends and extended family members.
The data also indicated differences between low, middle and high income earners when it comes to group gifting. For example, 84% of people earning more than $75,000 have group gifted in the past compared to just 71% of people earning less than $30,000, showing that high earners are perhaps more likely to pull greater resources to purchase premium gifts for friends and family.
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