Apple Reports Its Best Non-Holiday Quarter Ever
Jul 23, 2009
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Apple just had the best non-holiday quarter in its history, thanks to steadily increasing Mac computer sales, a 626% increase in iPhone unit sales, and big iPhone App Store business.

Apple posted revenue of $8.34 billion (up from $7.46 billion in the same quarter in 2008) and a net quarterly profit of $1.23 billion (up from $1.07 billion), or $1.35 per diluted share (up from $1.19).

Apple's gross margin for the quarter (its fiscal 2009 3Q ended June 27, 2009) was 36.3%, up from 34.8% in the year-ago quarter. International sales accounted for 44% of the quarter’s revenue.

Apple sales in the quarter:
2.6 million Macintosh computers were sold for a 4% unit increase over the year-ago quarter
10.2 million iPods were sold, for a 7% unit decline
5.2 million iPhones were sold – that's unit growth of 626%

“We’re thrilled to have sold over 5.2 million iPhones during the quarter and users have downloaded more than 1.5 billion applications from our App Store in its first year,” said Apple CEO Steve Jobs.

“We’re extremely pleased to report record non-holiday quarter revenue and earnings and quarterly cash flow from operations of $2.3 billion,” said CFO Peter Oppenheimer. “Looking ahead to the fourth fiscal quarter of 2009, we expect revenue in the range of about $8.7 billion to $8.9 billion and we expect diluted earnings per share in the range of about $1.18 to $1.23.”

A little iPhone history:

The 1st-generation iPhone launched with much hoopla and mostly positive reaction from consumers. It sold 6.1 million units in five quarters.

The 2nd-generation unit, the iPhone 3G, launched in July 2008, at the same time Apple expanded distribution and established carrier relationships in 70-plus countries. In September 2008, at the end of its first quarter of availability, it had already sold 6.9 million units. That was well beyond what the 1st-gen product sold five quarters.

The 3rd-generation unit, the iPhone 3GS, launched in June 2009 and by the close of the quarter on June 27 had helped spur overall iPhone sales for the quarter to the 5.2 million mark.

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