Study: KitchenAid, Sony Brands Hold Steady in Consumers' Minds
Jun 26, 2009
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Even in a difficult economic climate, historically sound brands are at the top of consumers' minds, says a Harris Interactive study. The brand equity study measured more than 1000 brands across 39 categories, including familiarity, quality, purchase consideration, brand expectations, distinctiveness, and trust.

While food brands dominated the top 10 brands, appliance 2009 category winners among brands measured included KitchenAid Appliances and Sony Consumer Electronics.

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