Report: Kids Ownership of CE Products Increases
Jun 11, 2009
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Tis year marks what may be the beginning of a new trend between boys’ and girls’ usage of consumer electronics (CE) devices, especially their usage of cell phones and laptop computers. According to Kids & Consumer Electronics Volume 5, from The NPD Group, girls are now more likely than boys to use these specific devices, while kids of all ages and genders are migrating away from using cell phones as a verbal communication device, opting to switch over to "talking" via text messaging and sending photos.
In the past five years, the report said, text messaging has skyrocketed among kids, and in 2009, almost half (46 percent) of kids using cells phones are text messaging.
Televisions and computers have remained the top two devices used by kids, the report said, however, there is a shift from standard TVs to high-def TVs, and from desktop computers to laptops. This transition, NPD says, is mostly a function of which devices are in the house, though increased levels of kids who have their own laptop suggests parents are buying the devices specifically for the child’s use.
Households with kids ages 4-to-14 own an average of 11 of the CE devices measured. About one-third of parents plan to buy a CE device for their child in the coming year.
Kids’ usage of devices, such as personal digital music players (PDMP), laptops, digital cameras and cell phones is growing. For example, 37% of kids use a PDMP this year, while only 6% used a PDMP in 2005.
More than one-third of kids (37%) who use a portable gaming device have their own, and 30% of kids who use a PDMP have their own. Of those who have their own, nine in 10 acquired these devices brand new.
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