Consumer Confidence Falls in April, says CEA-CNET Indexes
May 1, 2009
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Consumer confidence in the overall economy decreased in April, according to the Consumer Electronics Association (CEA) and CNET. Although there was a slight decrease in consumer expectations about the future, the CEA-CNET Indexes painted a different picture for technology spending expectations, which reached their highest level this year.

The CEA-CNET Index of Consumer Expectations (ICE) measures consumers’ confidence in the overall economy. They are updated on a monthly basis through consumer surveys.

"Consumers continue to worry about economic uncertainty," said Anne Claudio, Vice President of Research at CBS Interactive. "While we’re seeing indications of overall consumer confidence stabilizing, this month’s decline is still well above the all-time low seen last summer. Consumers continue to be cautious and reactive."

While overall consumer confidence dipped in April, confidence in technology and consumer electronics (CE) climbed significantly. The CEA-CNET Index of Consumer Technology Expectations (ICTE) rose to 77.4, an increase of more than 10 points from last month and its highest level since December of 2008. The ICTE is up on a year-over-year basis for the first time since last September.
"While tax season may have caused some consumers to be more careful with their personal finances, they are still looking to spend disposable income on technology and CE," said Claudio. "The ICTE showed that consumers are more likely this month to buy consumer electronics and spend more on those products than last month. We are hoping the increase in the CE confidence index will result in positive returns for manufacturers."

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