Atsushi Murasawa has been appointed the new president and CEO of Toshiba America Consumer Products (TACP). Murasawa replaces Akio Ozaka, who returned to Japan. Murasawa joined Toshiba in 1984. Over the course of his tenure he has held positions in Japan and Europe. From 1998 to 2006, he served in Germany, France, and the UK, overseeing pan-European sales and marketing of digital products. He returned to Japan in 2006, where most recently, he was senior manager in the business planning department of the TV division.
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