Homeowners Using Electronics to Reduce Home Energy Bills
Apr 20, 2009
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Homeowners are factoring energy efficiency into purchase decisions of consumer electronics in an effort to reduce home energy costs, according to a study from the Consumer Electronics Association (CEA)®. The study, Home Technologies and Energy Efficiency: A Look At Behaviors, Issues and Solutions, finds increasing consumer interest in the energy efficiency benefits of consumer electronics products, including do-it-yourself solutions and professionally installed home technologies.

Consumers are more likely to turn to smart energy meters than home energy audits to reduce energy consumption. In the past two years, about one in 10 households conducted a home energy audit. Of those who had undergone an audit, 61% replaced appliances or CE devices with more energy efficient models. Fifty-six percent of consumers show interest in "smart energy meters" that provide information on optimum times to run appliances for utility bill savings.

CEA found that 57% of consumers believe an equal mix of behavioral changes and the use of new technology will help them conserve household energy. On average, consumers said they would need to see a 31% increase in their monthly home energy costs before they would seek out technology options to improve energy efficiency within the home.

Currently, CEA says there is low consumer awareness for terms used by the custom installation industry to describe home energy efficient technology. While consumers are highly aware of the EPA's Energy Star designation (84%), only 50% are aware of the term "smart home" and 38% are aware of "home automation". When given a sample of five major companies that sell smart home products or technologies, a little over a third of respondents are aware of those companies.

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