SonyEricsson has appointed new heads of its North American and Western Europe regions. Anderson Teixeira, currently head of the Western Europe region, will become president of Sony Ericsson U.S. and head of the company’s North America region on June 1. He will be based in Raleigh, NC, U.S. Teixeira replaces Najmi Jarwala, who left the company to pursue other career opportunities.
Teixeira will assume responsibility for SonyEricsson's sales and marketing operations in the U.S. and Canada and in that position will report to Anders Runevad, executive VP and head of Global Sales and Marketing. Runevad is running North American operations until June 1.
Kristian Tear will succeed Teixeira as Western Europe region head and will maintain his current responsibilities as head of Sony Ericsson's global customer operations.
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