Sears Launches New Campaign
Mar 19, 2009
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Sears is unveiling a new communications initiative that features the new tagline: "Sears. Life. Well spent."

The idea is to convey the message that even in today’s economy, "people still have dreams for a better life,” and that Sears’ services, products, and solutions help improve the lives of Americans," according to a statement from the retailer.

In addition to the new tag line, Sears is unveiling a seasonal advertising campaign.
This new campaign for Sears’ soft lines touts the idea that conspicuous consumption is out of sync with today’s world, the retailer said.

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