Sears is unveiling a new communications initiative that features the new tagline: "Sears. Life. Well spent."
The idea is to convey the message that even in today’s economy, "people still have dreams for a better life,” and that Sears’ services, products, and solutions help improve the lives of Americans," according to a statement from the retailer.
In addition to the new tag line, Sears is unveiling a seasonal advertising campaign.
This new campaign for Sears’ soft lines touts the idea that conspicuous consumption is out of sync with today’s world, the retailer said.
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