Outdoor appliance manufacturer Fuego North America announced a partnership with Vinotemp International, a leader in the wine storage industry, to offer consumers a new line of outdoor products: Element by Fuego. The product line, available early May 2009, will combine Fuego’s modern design and patented technology with Vinotemp’s mass distribution and retail channel partnerships.
While Fuego will continue to offer its line of high-end outdoor grills and kitchens through luxury appliance showrooms and outdoor furniture retailers, the company said that the sub-brand will enable the company to diversify its market share and reach leading big box retailers.
The first product conceived from the Fuego/Vinotemp partnership is the Element outdoor grill, which features four cooking options, patent-pending technology and multiple color options.
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