The theme of this 7th edition of Design Lab is Designs for the next 90 years, which pays tribute to Electrolux's 90-year anniversary this year.
In brief, Electrolux is asking students to create thoughtfully designed home appliances that will shape how people prepare and store food, wash clothes, and do dishes over the next nine decades. Design ideas should address key consumer insights such as being adaptive to time and space, provide learning, and allow for individualization.
A limited number of finalists will be invited to participate in the final event in London Sept. 24, 2009, to present their entries to a jury of high-level designers and experts. The jury will review the entries based on intuitive design, innovation, and consumer insight and will select a winner. Design Lab 2009 has a first prize of €5000 and a six-month paid internship at one of the Electrolux global design centers. Second prize is €3000 and third prize €2000.
"We’re looking for really daring ideas and solutions," says Henrik Otto, senior vice president of Global Design at Electrolux. "Working with young, talented designers provides inspiration for future products and solutions. It also helps Electrolux spot the hottest, new talent out there."
Otto explains more about the competition in a video on the Electrolux site and on YouTube: Click here.
The deadline for submissions is May 31, 2009. Entry information is at: www.electroluxdesignlab.com.