LG Electronics has consolidated its home appliance and consumer electronics businesses in the United States as a way to better capitalize its brand name, according to the company.
The realignment creates a new structure in its sales and marketing divisions, which will be led by John Herrington in his new role as president of Sales. Peter Reiner, senior vice president, Marketing and Strategy, will lead the combined marketing organization. Logistics and supply chain functions for consumer electronics and appliances have been consolidated under Kevin Holian, vice president, Supply Chain.
All sales divisions, including national and regional accounts, sales training, customer support, sales analysis, and channel merchandising, will report to Herrington. Marketing divisions, including brand management, public relations, product development, product management, and consumer insights, will report to Reiner. Reporting to Holian are national distribution, transportation, reverse logistics, and planning departments.
"This new structure will transform the way we do business by creating a single face to our retailers and by integrating our branding messages to reach consumers more effectively," said Teddy Hwang, president, LG Electronics USA.
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