Capresso Changes Name to Jura-Capresso
Aug 22, 2008
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Capresso, the U.S. subsidiary of Switzerland-based Jura AG, has changed its name to Jura-Capresso.
According to a company statement, the new name “reflects the growing importance of Jura-Capresso automatic coffee centers in the company’s line, while containing both of the brand names associated with its high-end coffee equipment for the home.”

The statement added that the company won’t change the branding of its products, including the Jura-Capresso automatic coffee centers and Capresso coffeemakers, espresso machines, grinders, and other kitchen electrics.

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