Cuisinart has launched what the company has described as its "most comprehensive marketing campaign to date," with a heavy Web presence and advertising in a variety of media.
The campaign includes access to Cuisinart podcasts, a recipe box, and videos. Also part of the new campaign is national print and television advertising, which will center on Cuisinart products, such as the Fully Automatic Burr Grind & Brew coffeemaker, the Griddler indoor grill, and the Premier Series Food Processors.
The print portion will involve ad placements in epicurean and lifestyle magazines, as well as other publications. The TV campaign will include national prime-time placements on cable channels and is scheduled to run from mid-November through the end of December.
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