Helen of Troy Acquires the Ogilvie Brand
Oct 14, 2008
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Helen of Troy Limited has acquired the worldwide rights and trademarks to the Ogilvie brand of "at home" salon hair permanent and straightening products from Ascendia Brands, Inc.

Gerald J. Rubin, chairman, CEO, and president, said, "We are very pleased to be acquiring the Ogilvie brand from Ascendia Brands, Inc. Ogilvie is the leading brand of "at home" permanent and straightening products sold in the food, drug and mass merchandising markets. The Ogilvie brand maintains a loyal core user base of consumers who are interested in "do it yourself" products for their hair care needs."

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