LG has invested US$50 million in East Africa in order to gain a foothold in the market for its mobile-phone handsets.
The investment will be used to import a range of premium mobile handsets, create awareness through marketing the handsets and carry out market research for the products, said Byung Su Lee, LG Nairobi Liaison Office general manager.
With East Africa being an emerging mobile-phone market, LG has earmarked $2 million for marketing in Kenya, Uganda, Tanzania, Burundi, and Rwanda, Lee said.
LG has also invested in longer-lasting batteries for use in rural areas, where electricity penetration is low.
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