The Association of Home Appliance Manufacturers (AHAM) launched an updated brand identity, including a refreshed logo and a new tagline developed to reinforce the services AHAM provides to its members and other constituencies.
The new AHAM brand tagline is “Leadership > Knowledge > Innovation.” AHAM's core services include government relations, technical services, product certification, business data and communications.
Joe McGuire, AHAM president said, “The business needs of our global membership have changed over the years, and as such, AHAM’s brand was updated to reflect the changing environment and strength of our industry. Though our logo has changed, AHAM remains the most influential association for the home appliance industry.”
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