High net-worth consumers rated La Cornue the most prestigious luxury appliance brand in the 2008 Luxury Brand Status Index (LBSI) survey from the New York City-based Luxury Institute Respondents who would recommend La Cornue say, "It is the Rolls-Royce of appliances," "their stoves are gorgeous," and are "outstanding and unique." Bertazzoni and Viking were rated second and third, respectively.
"This year we have decided to publish the top 10 brands as rated and ranked by wealthy consumers to help them make the optimal purchasing decisions," said Milton Pedraza, CEO of the Luxury Institute. "And, we have added additional insights to our surveys by asking wealthy responders 'what is the one thing you would change about each brand, besides price, if you could.' This has generated insightful suggestions from wealthy consumers as to what brands need to focus on enhancing their rating scores. Executives tell us they appreciate the constant evolution of our impartial ratings surveys."
Following are the top 10 rankings of luxury appliance brands as rated by wealthy consumers:
1. La Cornue
The Luxury Brand Status Index (LBSI) survey included a national sample of 1883 wealthy American consumers, with an average income of $348,000 and average net-worth of $3.5 million.