In a recent survey, retailer Best Buy found that while nearly nine in ten (88%) consumers are aware of the digital broadcast transition (DTV), Americans are still confused about why the transition is happening and what really needs to be done to prepare.
The retailer surveyed consumers nationwide on their level of understanding and awareness of the federally mandated transition to digital television. The survey found that nearly half (45%) of those who haven’t already prepared for the transition are going to wait until after the digital deadline to take action, meaning many Americans could see an interruption in television programming or will find themselves making a last minute scramble to get DTV-ready.
Although the majority of consumers (60%) know that February 17, 2009 is the DTV transition date, more than half (54%) do not understand why the transition is happening. The government decided to mandate the switch to digital broadcasting for all full power stations to free up portions of the broadcast spectrum for other important services, such as public and safety services (police and fire departments, emergency rescue), and advanced wireless services.
Other statistics from the survey include: