BSH Home Appliances Corp. Names New CEO
Jun 6, 2008
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BSH Home Appliances Corp. announced that as of June 30, 2008, Franz Joseph Bosshard (pictured at top) will move from his current position as president and CEO of BSH North America to manage a new global area called Business Development for BSH Group, reporting directly to Dr. Kurt-Ludwig Gutberlet, the Chairman of the Board of Management and CEO of Bosch and Siemens Home Appliances Group.

Beginning July 1, 2008, Michael Traub (pictured at bottom) will become president and CEO. Traub comes to the U.S. after 4 years as CEO for BSH Latin America and beforehand as vice president for International Sales based in Munich. Before joining BSH in 1997, Traub worked for the Bosch Group in Stuttgart and Singapore in various roles. Since then he has been responsible for setting up operations in Asia-Pacific—first as the Regional Financial Controller and then as Managing Director. In 2001 he returned to the BSH headquarters in Munich as vice president International Sales, coordinating business development in the Americas and Asia. In 2004, Traub became the president and CEO of the Latin American operations based in Sao Paulo.  

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