Samsung Electronics has been recognized by the Brand Keys Customer Loyalty Engagement Index as No. 1 in customer loyalty for both the HDTV (LCD) and DVD player categories.
The 11th annual national survey identifies brands that are best able to engage consumers by meeting or exceeding their expectations, which creates loyal customers. The report forecasts which products consumers are most likely to purchase over the next 12 to 18 months. In both the HDTV (LCD) and DVD player categories, consumer preferences were based on product design and performance.
“The Samsung brand has managed to find a niche for itself, where it means something beyond just ‘electronic’ equipment to the consumer,” explained Robert Passikoff, president at Brand Keys, Inc. “Customers remain loyal to brands that resonate with values and Samsung achieves this by providing products that resonate with the customer. A lot of brands don’t have that connection.”