BBQ grilling is no longer just a summertime activity as an increasing number of Americans fire up their grills year round, according to The NPD Group.
NPD’s 22nd annual “Eating Patterns in America” report shows that outdoor grill usage in America is at an all-time high; nearly double what it was 20 years ago. In 1985, 17% of households used a grill at dinner at least once during an average two-week period throughout the year; in 2007, it was 38% .
The increase in year round grilling coincides with the increased ownership of gas grills, according to NPD. The majority of households have an outdoor grill (76% ) and the grill of choice is one that uses gas — 75% of grill owners have a gas grill.
In 2007, NPD estimates grill sales grew by 3.2% (unit sales) from the previous year (2006).