Electrolux Teams with Kelly Ripa for Product Launches
Apr 4, 2008
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Electrolux announced that it is tapping Kelly Ripa for the North America launch of its new premium kitchen appliance line.  Called Electrolux, the new appliances have features such as a Perfect Turkey Button, one button you push to cook a perfect turkey; Luxury-Glide Racks, patented ball-bearing oven racks that extend at the touch of a finger, and an Induction Hybrid cooktop that boils water in 90 seconds. 

As part of its North American launch, Electrolux also announced that it will be joining Kelly Ripa in supporting The Ovarian Cancer Research Fund, a cause important to its target consumer and to Ripa.

In addition to an interactive web site promotion that will raise money for OCRF while engaging consumers in a fun, first of its kind on-line game where they collect Kelly Ripa's collection of designer handbags for a chance to win a suite of Electrolux premium kitchen appliances, Electrolux is also donating a portion of retail sales of select appliances to OCRF, with the goal of raising more than $500,000 over the next two years to help fight ovarian cancer.



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