Samsung was recognized by the Brand Keys Customer Loyalty Engagement Index as No. 1 in customer loyalty in the cell phone category. Since 2001, Samsung continues to be the only wireless handset provider to be awarded for consecutive years.
The 11th annual national survey identifies brands that are best able to engage consumers by meeting or exceeding their expectations, which creates loyal customers. The report accurately predicts which products consumers are most likely to purchase over the next 12 to 18 months. In the cell phone category, consumer preferences were based on wireless phone design and performance.