Best Buy launched a relationship with DIRECTV where Best Buy will pay $30 monthly on new customers' DIRECTV bills. Designed to encourage customers to experience the best in high definition, Best Buy will actually pay a portion of customers' bills in the form of a credit appearing on each monthly statement.
"We know that customers buying HD televisions are doing so because they want a certain kind of experience," said Chris Homeister, vice president of Merchandising for Home Entertainment Services for Best Buy. "By offering to help pay a customer's DIRECTV bill we're making a dramatic statement about the importance of connecting a television to the right source for HD programming. We want customers to have the same quality picture in their home that they saw in our stores."
The promotion runs until June 24, 2008.