Electrolux launched the sixth edition of its annual design competition via www.ElectroluxDesignLab.com and will select a limited number of entries to compete in Zurich at the international finals Oct. 8 and 9, 2008.
The Internet generation comprises brand-conscious, busy young professionals between 25-35 who are independent, concerned about the environment, and whose lives are intertwined with technology and online social networks. This year's submissions should be for 2-3 years into the future and address food storage, cooking, and/or washing.
"We are looking for daring ideas and solutions," says Henrik Otto, Head of Global Design at Electrolux. "Entries should reflect the iGeneration's core interests and concerns like mobility, convenience, time, materials, personalization, entertaining, technology, and sustainability."
Since 2003, thousands of design students have participated in the Electrolux Design Lab competition, which culminates in a different city every year at an international press event. Previous venues include Paris, Barcelona, Stockholm, New York, and Budapest.
Last year's competition "Green designs for 2020" was won by Levente Szabó from Moholy-Nagy University of Art & Design, Hungary, with E-wash, a compact washing machine that uses soap nuts instead of detergent.
Entries must be submitted by May 4, 2008 via www.ElectroluxDesignLab.com. A limited number of finalists will be chosen by the end of May and invited to Zurich to make a final presentation to the jury on October 8 and 9, where the winner will be announced and the prizes awarded.