Matsushita Changes Name to Panasonic
Jan 11, 2008
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Matsushita Electric Industrial Co. will drop the Matsushita name and become Panasonic Corp. to strengthen its global image. Matsushita President Fumio Ohtsubo acknowledged it was a tough decision to give up the Matsushita and other brand names the company has built with consumers and employees for 90 years. But he said the value of the Panasonic brand had suffered because the company had stuck with the old name. The company, founded in 1918, will also drop its local brand, National, for products such as rice cookers, washing machines, and refrigerators, by March 31, 2010.


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