Viking Range and ReadyTouch announced the launch of in-store ReadyTouch marketing systems in select Viking dealer retail showrooms. The ReadyTouch system provides complete product information to consumers who visit retail dealerships carrying Viking kitchen appliances. The rollout of the systems began in Summer 2007 and will continue throughout 2008.
The in-store systems give consumers touch screen access to the complete line of Viking appliances including color choices, configuration options, pricing, and available accessories. The ReadyTouch system runs on a PC or on an NCR kiosk and includes touch screen navigation and printer options, allowing easy use and retrieval of information.
The ReadyTouch systems will be offered to Viking distributor and dealer showrooms across the United States.