Jacuzzi Brands Corp. named Michelle Cervantez chief marketing officer, Jacuzzi Brands Corp., and vice president marketing, Jacuzzi Whirlpool Bath.
Cervantez has held key vice president roles at Mercedes-Benz, Jaguar, and most recently Hyundai. She received the Advertising Age Women to Watch Award and has been recognized as one of the 100 Influential Hispanics and 80 Elite Women in the U.S. by Hispanic Business Magazine.
In her role as chief marketing officer, Cervantez will partner with all of the businesses that make up Jacuzzi Brands Corp. to further establish Jacuzzi as the premier luxury brand in its category. In addition, as vice president, she will be responsible for all marketing for Jacuzzi Whirlpool Bath.