Breville launched Concept to Kitchen--an interactive kitchen experience that allows consumers to see Breville products from various angles and to watch interactive videos that showcase the product being used in real-time. Viewers can then place the product into the virtual kitchen and customize the counter, backsplash, and cabinets to resemble their own. The website is at www.brevilleusa.com.
"Today, more people are turning to the Internet to test drive top-of-the- line products before they bring them into their homes," said Rob Sheard, Brand Manager for Breville. "Through consumer feedback, we discovered the question most often asked before purchasing an appliance is 'What will that look like in my kitchen?' We hope Concept to Kitchen will empower consumers to answer that question."