Hewlett-Packard to License Cameras
Nov 9, 2007
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Hewlett-Packard Co. said it will seek an original equipment manufacturer to design and distribute its HP-branded cameras. HP, as part of a growth plan, is shifting resources to focus on home photo printing and online photo services. The company will license an OEM to design, source, and distribute digital cameras under the HP brand. It will continue selling its own cameras through the holidays and expects to have a licensing agreement in place by the first half of 2008.

 

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