Customers are increasing purchases of environmentally friendly products with promising gains in adoption rates of extended-life paper products, compact fluorescent light bulbs, and organic milk, according to Wal-Mart's first update of its Live Better Index data. The Index was introduced by Wal-Mart this past April to serve as an ongoing barometer of consumer attitudes and shopping behaviors. One focus of the ongoing study is products and attitudes surrounding environmental issues.
In addition to stocking environmentally friendly products in its aisles, Wal-Mart introduced reusable shopping bags this month to give customers a new "green" option at the checkout counter. The bags, which will be available at all Supercenters, Neighborhood Markets, and discount stores, are offered at $1 each and are made of recycled polyethylene terephthalate (RPET), a woven fabric derived from recycled plastic bottles.
This year's Live Better Index survey in April also revealed that while 43% of Americans think they will be "extremely green" in the next five years, only 11% of Americans classify themselves as "extremely green" today.