Electrolux named Steve Holton to the new role of Product and Brand Director. Holton will manage the product and brand marketing teams and will have group-wide responsibility for strategic commercial planning.
Previously, he was with Hoover Candy, where he was Marketing and Strategic Planning Director. He also was Strategic Development Director for BSH Home Appliances UK.
Separately, Roger Taylor, Vice President and Managing Director of UK and Ireland, was promoted to Vice-President of Sales for Electrolux Major Appliances Europe.