LG Elecrtronics established an alliance to promote the marketing and sales of IPS technology together with other television manufacturers including Hisense, Skyworth, and Haier.
Under the agreement, all parties have agreed to use the "Hard Screen" logo representing IPS technology in their advertising. Additionally, they also pledged to offer demonstrations and technological comparisons at exhibitions and in public. In addition to Chinese companies, Panasonic has also joined the IPS alliance.
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