Best Buy Launches Educational HDTV Campaign
Sep 28, 2007
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Best Buy has launched an HD Done Right Campaign to embarking on a multichannel educational campaign to assist consumers through the HDTV and home theater purchasing process and clear up widespread consumer misconceptions about HDTV. The retailer based its assessment on a privately commissioned survey showing that 41% of HDTV owners understand "little to nothing at all" about high definition, while 89% of all consumers don't completely understand the technology or what it takes to experience it fully.

The cornerstone of the campaign is a micro site, AskABlueShirt.com, which assesses consumers' HDTV status; breaks down the elements of the HD experience, including components, source material, sound and installation; offers a budgeting pie chart, so that TVs aren't purchased to the exclusion of accessories and services; and provides a glossary of HDTV terms

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