Home Depot Launches Product Design Venture
Nov 29, 2006
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The Home Depot today announced the creation a new innovation and design venture with Arnell Group that will redefine product development for the home improvement retailer. Comprised of leadership from Home Depot and Arnell’s Innovation Lab, the venture has a mission to work with vendors on unique and proprietary innovation within Home Depot to address emerging lifestyle and product trends.

This new organization will be led jointly by Winston Ledet, vice president of merchandising strategy and innovation for Home Depot, and Peter Arnell, brand inventor and Arnell Group chairman and chief creative officer. The organization will report to Craig Menear, senior vice president of merchandising for the Home Depot. The design team is charged with getting closer to consumers' needs and wants, and creating innovative products that will embody high levels of functionality, next-generation technology, consumer appeal, style, and design.

This venture will include collaboration among market researchers, store associates, merchants, designers, vendor partners, architects, engineers, industrial designers, graphic designers, and brand and design strategists. It will tap global innovations and best practices to bring innovative products to market across specific "mega-trend" categories, including home safety, aging in place, outdoor living, smart home technology, efficient use of time and space, and eco-friendly products.

One of the first projects is the launch of a proprietary brand, Home Hero, focusing on home safety.

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