LG Electronics Introduces Advanced Lodging TVs
Nov 13, 2006
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LG Electronics' new series of flat-panel HDTVs for the lodging industry are the first to incorporate next-generation digital video compression technology that enhances performance and simplicity for hotels delivering satellite high-definition programming to guest-room HDTVs, the company announced at the International Hotel/Motel & Restaurant Show.

LG's 42-, 37- and 32-inch widescreen liquid crystal display (LCD) hotel HDTVs are built around the MPEG 4 (moving picture experts group) H.264 technology standard for compatibility with the more than 150 national high-definition channels and 1,500 local broadcast HD and digital channels scheduled to launch on DIRECTV in 2007.

The advanced coding system enables delivery of many more high-definition channels in the same frequency bandwidth as before. Integrated MPEG4 HDTVs support the lodging industry's deployment of DIRECTV-delivered HD content, while setting the stage for the longer-term implementation of MPEG4 by other satellite operators, cable companies, telcos and broadcasters.

In addition to employing both MPEG4 and MPEG2 compression technology, these new sets incorporate the first digital rights management (DRM) system developed specifically for the lodging industry. The "Pro:Idiom" DRM technology is a robust, highly secure technology platform that helps to assure rapid, broad deployment of HDTV and other high-value digital content to the hotel industry.

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