Sears Names Chief Marketing Officer
Jul 30, 2007
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Sears Holdings Corp. announced that Richard Gerstein will join the company as chief marketing officer for its Sears, Roebuck and Co. subsidiary. Gerstein comes to Sears from Alberto Culver Beauty, where he served as globa chief marketing officer and senior vice president of the U.S. Business. Gerstein, who will have overall responsibilities for executing Sears' brand marketing strategies and programs, will report to Maureen McGuire, Sears Holdings' chief marketing officer.

Gerstein will join Sears on Aug. 6.

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