Seventy-two percent of U.S. adults have access to a broadband connection and more than half of American households now subscribe to broadband, according to research by the Consumer Electronics Association (CEA). Broadband in America: Access, Use and Outlook reveals 57.8 million U.S. households subscribe to broadband at home, an increase of 21% in the last 12 months.
For online households, broadband is the primary connection. About 75% of households with Internet access subscribe to broadband. For these households, 65% decided to upgrade for a faster Internet connection. For non-subscribers, 15% say price is the number one reason they don't have broadband in the home.