Consumer Electronics Holiday Spending to reach 21 Billion in 2006
Oct 17, 2006
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Results from the 13th Annual CE Holiday Purchase Patterns indicate that consumer electronics (CE) gifts will account for a quarter of all holiday gifts this holiday season, with revenues reaching U.S. $21 billion, compared to $17 billion (21 percent) in 2005.
According to the survey, overall household spending for the holidays (factoring in gifts, decorations, food, travel and other assorted holiday expenses) will be up 14 percent this year to $1,625. Of that, half will be spent on gifts - a 27 percent increase compared to last year - and consumers will spend $195 on average for CE gifts.
The survey also tracked what consumer electronics consumers want the most (wish list items) and what they are mostly likely to give (gift list items) this holiday season. For the second year in a row, MP3 players topped the wish list among adults. The rest of the top 10 list included: all types of DVD players/recorders, digital cameras, laptops and PCs, televisions, video game systems, cellular phones, camcorders and HDTV.
Topping the gift list, or what consumers actually plan to buy, this holiday season are digital cameras, cellular phones, MP3 players, video game consoles, portable CD players, carrying cases, cordless phones, additional memory for digital cameras, laptops and clock radios.
For the third year in a row, CEA also surveyed teen participants aged 12 to 17. Rounding out the top three CE wish list items for teens were MP3 players, video game consoles and computers.
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