The hottest new rap video can’t be seen on MTV, BET or even VH-1—it’s on ASHRAE.org.
The American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHRAE) has created a rap video to promote engineering and HVAC&R career options in young people. The association hopes to reach out to young people in a way that is entertaining and interesting to them.
Licensed to Chill features a hot soundtrack accompanied by interviews with young members highlighting the importance of the HVAC&R industry to the world, the diverse and creative opportunities related to engineering as a career and the difference the building industry makes related to sustainability.
The video will be made available to middle and high schools that seek information about careers in engineering from ASHRAE. It also is available in several formats suitable for downloading at www.ashrae.org/chill.
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