BISSELL, Inc. announced that it will open a new subsidiary and invest in the Australian market, departing from the distributor business model that it had pursued over the past several years. The company is currently making the transition from E.D. Oates and will be up and running by early August.
"We are pleased with the success of our brand in North America, the United Kingdom and around the world," says Jim Krzeminski, Executive Vice-President of Sales, Marketing and Product Development. "It is time to take our business up to the next level in Australia. We will invest in our brand and in new products for the Australian consumer." BISSELL is currently the market leader in all cleaning appliances in North America.
BISSELL also is pleased to announce the hiring of Jeff Kelso as its new Managing Director of Australia. Jeff Kelso comes to BISSELL with more than 20 years of experience in the cleaning business in Australia. Jeff Gardner will also join the management team as the company's Sales Manager.