Electrolux has named Neeraj Kumar VP, Marketing & Strategy. Kumar will be responsible for developing the Electrolux brand in India in close cooperation with licensee EKL Appliances Ltd, a subsidiary of Videocon Group. He will also oversee the Electrolux product portfolio in India.
Previously, Kumar was Vice President Marketing at Allied Domecq Spirits Wine India, where he was responsible for marketing spirits brands such as Teacher's, Sauza Tequila and Jim Beam. Between 1998-2003 Kumar was Assistant General Manager, Marketing for Electrolux Kelvinator Ltd inIndia.
He will be based in the Electrolux Group office in New Delhi. He will also be a member of the Electrolux Asia Pacific Marketing Leadership Team.