Samsung Still No. 1 as Global TV Revenues Rose 9% Q1
May 23, 2007
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Global TV unit shipments fell 21% quarter-on-quarter in Q1'07 but rose 4% year-on-year to 45.5 million sets, according to the latest Quarterly Global TV Shipment and Forecast Report from DisplaySearch. LCD and plasma TV continued to experience rapid price erosion, the research firm reported, falling 22% and 33% Y/Y to US $936 and $1562, respectively.

Despite price declines, the flat panel TV share remained flat from fourth quarter 2006 to first quarter 2007 at 37%, stemming from a shift in the regional mix caused by the Chinese New Year holidays. Related buying boosted China's share of the TV market from 20% to 23%, the highest share of all eight regions surveyed, but China's low flat panel TV penetration of just 18%—compared with North America, Japan, and Western Europe at a combined 76%—resulted in the lack of share gains by flat panel TVs worldwide. It also contributed to slower revenue growth, which was up 9% Y/Y but down 22% Q/Q to $23.9 billion, the slowest Y/Y growth since Q2'05.

Samsung was the No. 1 brand on a unit basis for the third consecutive quarter with a 12% share on 37% Y/Y growth, and was also the top brand on a revenue basis for the fifth consecutive quarter with a 16% share on 34% growth. By region, Samsung was No. 1 in Eastern and Western Europe and in North America in both units and revenues, No. 1 on a revenue basis and No. 2 on a unit basis in Asia Pacific, No. 2 in Middle East/Africa in both units and revenues, and No. 3 in Latin America in both units and revenues. 

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