Electrolux Design Lab 2007 Looks to 2020
May 11, 2007
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Electrolux Design Lab 2007 will be the fifth annual competition from the Swedish-based appliance maker, and this year invites design students from around the world to present solutions for the home of the future. This year's task is to come up with ideas for eco-friendly and sustainable household appliances and solutions for 2020.

This year's requirement is that submissions be environmentally sound, commercially viable, and enable people to better live in harmony with the environment. The goal is to go above and beyond simple energy and water efficiency and suggest ways to foster sustainable behavior and product usage.

"We see this competition as one way Electrolux can involve the creativity of young people and get them to focus on global climate change that will affect us all," says Hans Straberg, Electrolux President and CEO.

Over the years thousands of students have participated in Electrolux's Design Lab global competition that has culminated in a series of international workshops at the finals, which previously have taken place in Budapest, New York, Stockholm and Barcelona. The location for this year's Design Lab event is Paris.

"I'm excited that this year's competition will bring us some innovative sustainability ideas," said Henrik Otto, Senior Vice President - Global Design. "We will use the best ideas when developing new products. And who knows? What's impossible to manufacture today might be possible in 2020."

The Design Lab 2007 has a First Prize of 5,000 euros and a six-month internship at one of the Electrolux global design centers. An international jury will judge the entries based on intuitive design, innovation, consumer insight, and the ability to promote sustainable development for the future.

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