Display market research firm DisplaySearch (Austin, Texas, U.S.) reported that plasma TV shipments rose 30 percent quarter-to-quarter and 95 percent year-to-year in the second quarter of 2006. The results were a part of the firm's Quarterly Global TV Shipment and Forecast Report, which reports worldwide plasma TV shipments and revenues by brand, region, size, and resolution for more than 30 plasma TV brands.
Plasma TV shipments rose to 2.2 million units, reaching a 5-percent share of worldwide TV shipments for the quarter, up from 4 percent in the first quarter of 2006. Plasma TV shipments were 3 percent higher than expected, with all regions except China showing at least 20 percent quarter-to-quarter and 90 percent year-to-year growth.
North America overtook Europe for the first time on a unit basis, with stronger demand at larger sizes resulting in a 34-percent to 32-percent share advantage. North America dominated the 50-inch plasma TV market, accounting for 63 percent of all 50-inch plasma TVs sold worldwide in the second quarter. DisplaySearch said North America's preference for larger TVs should help ensure its leading position in the plasma TV market as LCD TVs erode the plasma share in smaller sizes.
Panasonic was the number one plasma TV brand for at least the eighth consecutive quarter, DisplaySearch said, and its share surged from 22 percent to 28 percent on over 70 percent growth. The other top five brands all lost share despite double-digit sequential growth.
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