Whirlpool India, aiming to reach the top position in the India home appliances segment, plans to invest up to Rs160 crore for intensifying operations in the next 1-1/2 years. The company said it is only a short distance away from its closest competitor, LG, in the home appliance market and would fill the existing gap with new products and aggressive marketing.
The company would invest approximately Rs90 crore (approx. U.S. $20 million) in the next 12 to 18 months in production and another Rs70 crore on advertising and marketing this year. The investment would be made, in part, to build up capacities in existing production facilities at Faridabad, Pune and Pondicherry.
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