American Consumer Satisfaction Growing, Especially With Appliances
Aug 18, 2006
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Americans are more satisfied with many of the products they use, from cars to personal computers, according to a survey of consumers. Appliance makers have an especially strong consumer satisfaction rating in the survey.

The University of Michigan’s American Customer Satisfaction Index (ACSI) increased to an overall 74.4 score in the second quarter out of 100, a gain of 2 from the first quarter, and the fifth consecutive quarter at its highest level since 2004.

The latest survey shows that:

  • Major appliance makers had a 1.3-percent improvement as a group to come in with an 81 satisfaction rating.
  • In computers, Apple easily led the field for the third straight year, with a satisfaction reading of 83. Dell posted a 5.4-percent improvement to finish No. 2 at 78. Hewlett Packard’s Compaq brand had the biggest gain, rising 7.5 percent, but it still finished last at 72.
  • Electronics, which includes TVs, DVD players and VCRs, slipped 1.2 percent to 80.

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