Google, Yahoo, Apple Bring TV to the Internet
Aug 2, 2006
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The worldwide market for online content services is expected to expand by a factor of 10, growing from about 13 million households in 2005 to more than 131 million households by 2010, according to research firm In-Stat.

"AOL, Google, Yahoo!, MSN, Apple, major broadcast TV networks, pay-TV services, and local TV stations are all working on ways to blend their video assets with personalized TV services," said Gerry Kaufhold, In-Stat analyst. "The future of television is slowly being defined online, where the big Internet portals are finding ways to blend professional video with their high-touch services that follow consumers from screen to screen during the course of a typical day."

The In-Stat research, Online Content Aggregators - AOL, Google, Yahoo!, MSN, Apple - Slowly Defining the Future of Television, found that:

  • Worldwide broadband households will more than double between 2005 and 2010, growing from about 194 million in 2005 to more than 413 million by 2010.
  • 12.8 percent of current broadband households already regularly view professional content via Online Content Aggregators.
  • Traditional broadcast TV networks are finally figuring out that they need to capitalize on "all this personalization stuff" or will face trouble, In-Stat says.
  • Pay-TV services have realized that personalization is the trend for the future and will take action to avoid being left behind as TV expands onto the Internet.

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